Maryann Darling

As President of Northern Reflections, Maryann Darling leads with vision, integrity and purpose, guiding both customer-facing and internal teams across the organization. Her leadership spans critical functions, including Retail, E-commerce, Product Design & Development, Marketing, Finance, Human Resources, Sourcing, Information Technology, and Planning, Allocation, and Logistics. 

Joining Northern Reflections in 2021, Maryann brought a legacy of leadership from esteemed Canadian brands like Holt Renfrew and Club Monaco. She’s known for her deeply collaborative approach and for creating an environment where trust and dedication flourish. Her leadership inspires change and growth, fueling Northern Reflections’ iconic brand heritage while embracing modern, multi-channel strategies. 

Maryann's passion for transforming corporate culture and fostering a progressive vision for Canadian women’s lifestyle apparel strengthens Northern Reflections’ legacy as a beloved brand for women across generations.